Global Sports Strategy
Changing the sports and entertainment industry
Threaded is a global sports strategy and consulting firm leading iconic brands, venues, teams, and leagues with a cutting-edge proprietary approach to understanding audiences called Fluent Human.
In 2018, Threaded and AT&T Professional Services teamed to offer Threaded consulting services to AT&T’s clients in sports and entertainment to ensure the industry has access to the full potential of IoT resources related to smart venues, data, security, and innovation consulting services.
To learn more about AT&T IoT Professional Services for Pro Sports, download our product brief.
Sports is ripe for change.
Teams | Leagues | Venues | Brands
New tools are unlocking new thinking, breaking old norms and conventions. The Threaded approach always starts with people because people are at the center of what makes sports powerful.
Through Fluent Human, Threaded is focused on teams, leagues, venues, and brands to drive incremental revenue, improved fan experiences, and venue efficiencies.
Audience Data Consulting featuring Fluent Human
Total Enterprise Partnerships (TEP)
Branding, Marketing & Strategy
Cultural Insights & Trends
Venue & Entertainment District Technology
Venue Operations & Public Safety
Fan Experience & Game Presentation