Global Sports Strategy
and Consulting

Rethink Sports

Changing the sports and entertainment industry

Threaded is a global sports strategy and consulting firm leading iconic brands, venues, teams, and leagues with a cutting-edge proprietary approach to understanding audiences called Fluent Human.  


In 2018, Threaded and AT&T Professional Services teamed to offer Threaded consulting services to AT&T’s clients in sports and entertainment to ensure the industry has access to the full potential of IoT resources related to smart venues, data, security, and innovation consulting services. 


For more details, read AT&T teams with Threaded to expand professional consulting to sports and entertainment industry.

To learn more about AT&T IoT Professional Services for Pro Sports, download our product brief.


Sports is ripe for change.

Teams | Leagues | Venues | Brands

New tools are unlocking new thinking, breaking old norms and conventions. The Threaded approach always starts with people because people are at the center of what makes sports powerful.


Through Fluent Human, Threaded is focused on teams, leagues, venues, and brands to drive incremental revenue, improved fan experiences, and venue efficiencies. 

Threaded Services

  • Audience Data Consulting featuring Fluent Human

  • Total Enterprise Partnerships (TEP)

  • Branding, Marketing & Strategy

  • Cultural Insights & Trends

  • Ticketing Strategy

  • Venue & Entertainment District Technology

  • Innovation Consulting

  • Business Development

  • Venue Operations & Public Safety

  • Fan Experience & Game Presentation


Just a few of our Clients


© 2018 Threaded Agency LLC